On this Day November 18, 1970

Led Zeppelin III was at No.1 on the UK & US album charts. The original cover and interior gatefold art consisted of a surreal collection of random images. Behind the front cover was a rotatable laminated card disc, covered with more images, including photos of the band members, which showed through holes in the cover. The distinctive cover was based on a suggestion of Jimmy Page's that it should resemble an old-fashioned gardening seed chart. Designed by Richard Drew aka Zacron, the sleeve photographs were taken by fellow Leeds Polytechnic lecturer Martin Salisbury.